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And Now a Word from our Sponsor is the eighth episode of Season 3 of The Brady Bunch, and the 57th overall episode of the series. Written by Albert E. Lewin and directed by Peter Baldwin, it first aired 5 November 1971 on ABC.

Short Summary[]

A hip director hires the Bradys to star in a TV commercial for a new-improved laundry detergent.


While Carol and all six of the kids are at the supermarket, they are obviously being spied on by a strange man. He ends up being Skip Farnum, a hip television commercial director, who wants to work with the entire family for a TV commercial for Safe Laundry Detergent. Excited by the prospect of being famous actors, they agree to do it, but Mike learns that they don't actually use Safe. Afterward, he learns that a "New-Improved Safe" just came on the market. Wanting to keep their integrity, he insists that they do a wash off between their current laundry detergent, Best and New-Improved Safe. The comparison test shows that New-Improved Safe is better, so the family agrees to do the commercial.

Mike is still apprehensive because they're not actors, and he doesn't want to come off looking stupid in a public setting, so they ask for acting advice from a friend, an actress named Myrna Carter, but as a result, their acting is "over-exaggerated," and Skip is appalled and scraps the TV commercial. He then tells one of his camera people that their acting he saw reminded him of "that horrible actress" they worked with - Myrna Carter.

As compensation, the family receives 2,000 boxes of New-Improved Safe Laundry Detergent.


  • Robert Reed wrote a four-page memo complaining about Sherwood Schwartz and the character of Skip Farnum, but he did like Paul Winchell's acting.